This dataset provides a location master of advertising sites and retail locations, each record describing a specific site with identifying information, street address, display orientation, geographic coordinates, and associated revenue metrics. It supplies the geographic foundation for linking audience, mobility, and performance measurements to physical assets. Users can map site distributions, conduct proximity and catchment analyses, evaluate display orientation impact, and combine revenue metrics with spatial patterns to prioritize investments. The dataset supports site selection, campaign planning, market coverage assessment, and operational reporting while serving as a canonical reference for downstream audience and mobility studies.

Key attributes include:

• Unique site identifiers and human-readable site names
• Full street address details for location matching and verification
• Display orientation and placement attributes for visibility analysis
• Precise geographic coordinates for mapping and proximity workflows
• Associated revenue metrics for performance and prioritization analysis

Marketers, planners, and operations teams can use this dataset to locate assets, evaluate site performance, optimize placement decisions, and integrate spatial context into audience and campaign analyses.