Gulp Data was founded in 2021 by Lauren Cascio and a group of technology founders and investors who shared a common frustration: data was often a company's most valuable asset, yet it had no place on the balance sheet and no transparent market to price it against. Cascio had lived that problem firsthand running the data licensing side of an earlier company, watching seven figures of annual revenue go unrecognized as an asset by investors and lenders alike.

Gulp Data's platform now offers two connected services. Its valuation service compares a company's data against hundreds of thousands of market comparables, turning around a bottoms up, underwritable valuation in days rather than the months a traditional consulting engagement would take. Its lending service then lets companies borrow against that same valuation, using a copy of their data as collateral for non dilutive financing, often within 24 hours. Beyond financing, Gulp Data also helps clients develop new data products and connects them to its buyer network to generate recurring licensing revenue, which appears to be the role it plays on the BigGeo Marketplace: the PatternView and Access Digital listings under its provider profile likely represent client datasets that Gulp Data is helping commercialize, rather than data Gulp Data collected itself. That is an inference based on Gulp Data's stated business model, not something confirmed directly, so worth treating as a note rather than settled fact. The company has completed more than 800 data valuations to date, works with Fortune 100 companies and major consulting firms, and was named one of Forbes Centroamérica's technology companies to watch in Latin America.