GapMaps
GapMaps
GapMaps empowers business and government agencies to make fast, accurate and more informed decisions on locations based on the most up to date location intel available. They take the guess work out of location planning decisions.
About GapMaps
GapMaps is a leading provider of location intelligence data, helping organisations understand where people live, work, spend and move — and how places change over time.
Through its Data-as-a-Service offering, GapMaps provides high-quality, analytics-ready datasets across Australia, Asia-Pacific, the Middle East, North America and global markets. The portfolio includes granular demographics, global Points of Interest (POI), consumer segmentation and mobility/ visitation data.
GapMaps’ demographic datasets provide detailed insight into resident and worker populations, consumer characteristics, purchasing power and retail spending at highly granular geographic resolutions. Its global POI database includes more than 200 million locations across 200+ countries, while specialist datasets provide deeper insight into consumer behaviour, movement patterns and community characteristics.
These datasets can be used independently or combined to answer critical location intelligence questions:
Who lives and works in a particular area?
Where are the highest-potential customers and markets?
Where are competitors and complementary businesses located?
How do people move through streets, precincts and catchments?
Which locations are underserved or represent whitespace opportunities?
How do consumer and community characteristics vary between markets?
GapMaps data supports retail and franchise expansion, commercial real estate, investment, government, transport, media and advertising, market analysis and customer profiling.
Available through the BigGeo Marketplace, customers can access the specific geographic areas, catchments or markets relevant to their requirements, rather than licensing and managing entire country datasets. Data can be integrated into BigGeo as well as GIS, BI, cloud and analytics environments including Snowflake, Databricks and other modern data platforms.
GapMaps provides the data foundation organisations need to turn location into actionable intelligence — enabling more informed decisions about where to invest, expand, serve, market and grow.
Provider Snapshot
Headquarters
Australia
Years in Operation
13
Listings
25
Countries
13
Categories
10
Industries
8
Coverage & Scale
Global Point of Interest
200m across 200 countries
Global Visitation Data
13 trillion+ observations across 44 countries
Demographics Metrics
150m grids
Privacy & Compliance
ISO_27001
SOC_2_TYPE_II
GDPR
Categories
Geospatial Data
Marketing Data
AI & Machine Learning Data
Transportation & Logistics Data
Industries
Commerce And Industry
Environmental And Land Management
Infrastructure And Construction
Public Sector And Government
Boundary Sets
Privacy Policies
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Key Differentiators
We build, curate and maintain high quality datasets at granular geography levels even in data challenged markets
All demographics metrics provided at 150m grids updated annually.
13 years of location intelligence expertise
Founded in 2013 with global presence across APAC, Middle East and North America
Trusted by some of the world's leading retail brands
Some of the brands we work with include: Subway, McDonald's, KFC, Burger King, Jollibee, Anytime Fitness, Snap Fitness, Planet fitness, IKEA, 7-Eleven, MR DIY, Chagee, Coffee Bean and Tea Leaf, Pickup coffee, Zus coffee, Starbucks, Michelin, NAPA, Repco, Bridgestone, Bursons Auto Parts
Over 100 years experience
Combined network planning and site assessment experience across the team
Popular Listings
Data Sources & Collection
Data Sources GapMaps combines proprietary, commercial and specialist third-party sources covering global POI, demographics, socioeconomic data, consumer segmentation, mobility/visitation data. Ingestion Pipeline Data is ingested through APIs, secure file transfers, cloud data feeds and scheduled source updates. Automated validation and quality checks are applied before data is incorporated into GapMaps’ data environment, with source provenance and update history maintained. Normalization & Standardization Data is standardized to ensure consistency and interoperability across markets. Processes may include coordinate and geographic reference standardization, address normalization, deduplication, entity matching, POI taxonomy mapping, spatial indexing, geographic attribution and data quality checks. Datasets are aligned to common geographic grids or boundaries where appropriate. Refresh Cadence Refresh frequency varies by dataset and source. Mobility and visitation data may be updated daily or at other high frequencies. POI data is typically refreshed monthly or quarterly, while demographic, socioeconomic and consumer segmentation data is generally refreshed periodically in line with source releases. Each dataset identifies its applicable refresh frequency and reference period. GapMaps delivers validated, standardized and analytics-ready location intelligence data for integration into BigGeo and modern GIS, cloud and analytics environments.
Provider Snapshot
Headquarters
Australia
Years in Operation
13
Listings
25
Countries
13
Categories
10
Industries
8
Coverage & Scale
Global Point of Interest
200m across 200 countries
Global Visitation Data
13 trillion+ observations across 44 countries
Demographics Metrics
150m grids
Privacy & Compliance
ISO_27001
SOC_2_TYPE_II
GDPR
Categories
Geospatial Data
Marketing Data
AI & Machine Learning Data
Transportation & Logistics Data
Industries
Commerce And Industry
Environmental And Land Management
Infrastructure And Construction
Public Sector And Government
Boundary Sets
Privacy Policies