This dataset provides contact and demographic records for expectant parents and recent new parents across the United States, including personal names, mailing addresses, email, child birth dates, estimated household income, and delivery recency indicators. It averages 50,000 new records per month and is continuously updated to capture parents at the right time in their pregnancy journey for outreach and acquisition. Precise latitude and longitude plus county and postal identifiers enable mapping, proximity analysis, site selection, and regional market studies. Use cases include targeted marketing, program enrollment, validation and appending, and public health outreach. Data access commonly uses a Snowflake share for delivery.

Key attributes include:

• Contact information for expectant and new parents: names, postal addresses, and email
• Child birth date and delivery-timing flags to identify recent or imminent deliveries
• Geolocation and administrative geography for mapping and spatial queries
• Estimated household income to support socioeconomic targeting
• Continuous updates and record recency indicators for timely outreach

Retailers, manufacturers, healthcare organizations, and marketers gain timely, location-linked access to expectant and new-parent households to optimize acquisition, promotions, and service enrollment. The dataset helps target audiences during high-intent purchase windows and supports regional planning and outreach programs.