This dataset delivers linked consumer profiles combining verified contact information, persistent identity resolution, demographic and socioeconomic attributes, property and vehicle ownership, and dynamic in-market shopping signals. Built from observed actions across a large network of comparison-shopping sites and ingested first-party data, records include real-world purchase intent across more than 25 life-purchase categories such as insurance, mortgage, banking, and education. The data supports audience enrichment, right-timed outreach, predictive modeling for propensity to buy, segmentation and personalization, channel linkage, and campaign attribution. Privacy and consent are core to collection and validation, and each profile is appended with a persistent individual identifier for reliable cross-channel matching.

Key attributes include:

• Identity resolution and contact verification for complete consumer profiles

• Demographic and socioeconomic enrichment for segmentation

• Property and vehicle ownership indicators for household profiling

• Daily in-market shopping and intent signals across 25+ purchase journeys

• Persistent identifiers and channel linkage for cross-channel activation

Value Summary:
Marketers, analytics teams, and customer data platforms benefit from unified, consented consumer profiles that prioritize outreach to people actively shopping, improve personalization, and increase conversion precision. The dataset reduces wasted outreach and improves campaign ROI by combining stable attributes with current intent signals.