This combined dataset contains company-level records linking firmographics, geographic location, IT budget and relative spend estimates with technology installation signals, contract events, intent topics and buyer research activity. It aggregates entity attributes, product and vendor install observations, detailed IT budget breakdowns by category, contract announcements and values, and web-based intent metrics. Latitude and longitude are provided for site-level mapping, enabling spatial analysis such as regional market segmentation, proximity-based targeting, and site selection. Use this integrated resource to profile accounts, prioritize sales or channel outreach, model total addressable market, and enrich predictive models with behavioral intent and contract timing information.

Key attributes include:

• Company firmographics and hierarchical relationships with global address and geocoordinates

• Detailed IT budget and relative spend broken down by hardware, software, cloud and services

• Technology installation inventory with product attributes, verification dates and deployment intensity

• Contract event records including vendors, service lines, dates and deal values

• Web-derived intent and buyer research signals tied to topics, page activity and trend scores

Value Summary:
Analysts, sales and marketing teams benefit from a unified view of account size, IT investments, current technologies and buying signals to prioritize outreach, forecast demand, and target campaigns. Data scientists can combine behavioral intent and contract timing with firmographics to improve propensity and churn models.