This daily feed delivers de-identified mobile advertising identifiers and associated behavioral signals for devices active across the United States. It includes hashed device identifiers, consent status, temporal activity, app and session context, and derived audience tags that capture visitation and usage patterns. The feed supports audience building and activation, customer journey and cross-channel analysis, footfall and visit attribution, and publisher data monetization workflows. Records are processed to preserve privacy through encryption and hashing while enabling linkage to de-identified cohorts and aggregated insights for marketing measurement, competitive conquesting, and performance attribution.

Key attributes include:

• De-identified mobile device identifiers with encryption and hashing

• Consent and provenance metadata for privacy compliance

• Temporal device activity and session context

• App usage and inferred audience segments

• Visit and conversion signals for attribution and measurement

Value Summary:
Marketers, publishers, and analytics teams benefit from daily, privacy-preserving device-level signals to build and activate audiences, measure offline conversions, and gain competitive behavioral insights.