This dataset contains consumer-level records combining contact details, postal and geographic location, and over-the-counter product category and brand preference indicators. Each record links a household or individual to broad OTC categories such as allergy, antacids, headache, and vitamins, plus brand-level flags across major products. The dataset supports customer segmentation, targeted marketing, inventory and assortment planning, demand forecasting, and propensity modeling. With latitude and longitude included, users can perform mapping and geographic visualization, proximity analysis, site selection, catchment and regional market analysis, and location-based campaign targeting.

Key attributes include:

• Consumer contact and address information for household-level outreach
• Postal and precise geographic coordinates for spatial analysis
• Binary or indicator flags for OTC product categories
• Brand-level ownership or preference indicators across allergy, antacid, pain, and vitamin segments
• Enables segmentation, targeting, and demand planning workflows

Value Summary:
Marketers, retailers, and analytics teams benefit from granular consumer contact and location data combined with product-category and brand indicators to improve targeting, optimize assortment, and forecast local demand.