This dataset contains contact and household information for new and expecting parents across Canada, collected from voluntary signup forms. It includes personal names, email addresses, phone numbers, postal addresses and postal codes, and the age of the youngest child or due date. The collection supports audience segmentation by child age or pregnancy timing, regional targeting using postal geography, and enrichment for marketing or modeling.

Key attributes include:

• Personal name data for individual identification

• Email addresses for direct outreach

• Phone numbers for multi-channel contact

• Postal addresses and postal codes for regional targeting

• Child age or due date for lifecycle segmentation

Marketers, retailers, and service providers targeting parents can use this dataset to build high-value acquisition and retention campaigns, improve audience segmentation, and enable regional advertising. Use requires privacy compliance and consent verification.