This dataset contains individual-level records of alcohol consumers, combining contact information, geographic location, and purchase insight. Each record includes personal identifiers and multiple communication channels, full postal address with latitude and longitude for spatial analysis, and beverage preference indicators by category and brand alongside an average purchase price metric. The dataset supports customer segmentation, direct marketing, sales funnel optimization, regional demand analysis, and spatial workflows such as mapping, proximity analysis, site selection, and geographic clustering for market planning and campaign targeting.

Key attributes include:

• Consumer identifiers and names for record matching and CRM integration
• Multi-channel contact details including phone and email addresses
• Full postal address plus latitude and longitude for spatial operations
• Alcohol category and brand preference indicators for product targeting
• Average purchase price to support segmentation and value-based targeting

Marketers, retailers, and analysts benefit from combining contact, location, and purchase preference data to improve targeted campaigns, optimize sales territories, and perform regional market analysis.